Wine Club

POS Resources has teamed up with the premier eCommerce and wineclub management systems from Inertia Beverage Group (IBG).

As more wineries are looking to provide the top level of service to their consumers, the need to identify and manage your customer base independent of the sales channel becomes more critical. Consumers are not only coming to your tasting room, but also joining your wineclub online, buying wine online as well as from your tasting room.

The POS Resources / Inertia Beverage Group team has put together an seamless integration between your online sales channel, wineclub and the tasting room systems. With the POS Resources integration to the IBG ReThink Engine, you can now manage your customer relationship no matter where they interact with your winery.

Imagine a customer visits your web site and signs up for your wineclub. The customer and wineclub membership information will then flow to your tasting room POS systems. This ensures that when the customer comes to your tasting room and makes a purchase, they are identified by your staff as a club member and will automatically receive any discounts or special pricing afforded your wineclub members.

The tasting room staff can also see the FULL view, from the Point of Sale system, of all customer purchase history from retail, club and web sales. Also, if you process will call or "pickup" clubs, you will be able to recall that information and mark the wine as picked up from any of your retail locations.

Integration Benefits

• Customer information is synchronized between the IBG ReThink system and Point of Sale.
• New member enrollment can be done easily during wine tasting.
• Club status, history, preferences, even the customer’s picture can be displayed on the POS screen.
• Shipment status is accessible at the POS system, for easy access during a retail transaction.
• Member database can be managed with built-in POS customer contact management tools.
• Club,Web and Retail transactions update customer sales history at IBG.
• Club members can be identified with membership cards, or by name lookup.
• Club discounts are automated at the Point of Sale.
• Club Pickups are easily managed at the Point of Sale.
• Club members can be contacted individually via email or via “bulk” email.